I should have done this first.
But I was more excited about the D-Mart IPO that this one went on the
backburner and I couldn’t come around until now to review this one. The IPO
opened today and will close on 08-Mar giving it a couple of days to apply, if
found to be a good opportunity. Music Broadcast Limited (MBL) has come out with
their IPO that opened today. The application shall be made in a lot of 45 shares
or multiples thereof. The IPO is priced in the range of Rs. 324 to Rs. 333 per
share and aims to collect about INR 4.88 Billion.
The IPO involves issuing fresh
shares to the tune of INR 4 Billion while the rest of the issue is offer for
sale by the promoters. The proceeds from the issue will be used to pay of all
the debt of the company making it debt free. This is excellent news from the
company’s perspective and will also reduce interest costs of the company.
The company operates radio
stations under the brands Radio City and Radio Mantra in 37 cities. Though this
is a national player, it is still behind its listed competitor, Entertainment
Network India Limited (ENIL) which operates in 43 cities. The company is starting
radio stations in 2 other cities in the near future taking its tally to 39
cities. The company’s radio channels have a total of 4.9 million listeners in
23 different cities. The company also has the highest viewers in the top cities
that include Mumbai, Delhi and Bengaluru.
This business has a very strong
retail connection and its shows are very popular amongst the audiences. The
company is also trying to move into core radio broadcasting business by
creating events like ‘Gig City’, ‘Radio City Super Singer’ and ‘Radio City
Freedom Awards’. This has helped the company tackle competition well especially
since Radio Mirchi moved to these segments earlier.
It would have been a problem for
the company had the outlook for the industry been weak. However, the forecast
for the radio broadcasting industry is also optimistic. The revenue growth is
expected to be a healthy 17% CAGR up to 2020. This is excellent news for MBL
and its competitors. They have a bigger share of the pie to fight for. The
company has also been performing well financially. Their revenue has grown at a
CAGR of 18.43% between 2012 and 2016. And given that the industry is expected
to grow at 17%, we can expect better times for the company. The profit has
grown 54.14% in the 3 years ending March 31, 2016. There was a slight dip in
the year ending March, 2016. The numbers are expected to be better in the
coming years especially with the interest component removed from the P&L.
For the six months ending Sep 30, 2016, the company recorded a profit of INR
297 Million which translates into a Net Margin of 21.50%. This is better than
the 17.30% realized in March 2016.
Music
Broadcast’s consolidated financial performance (in INR Million)
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Details
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FY2012
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FY2013
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FY2014
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FY2015
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FY2016
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Total revenue
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1248.00
|
1405.00
|
1573.00
|
2075.00
|
2455.00
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Total expense
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1265.00
|
1289.00
|
1329.00
|
1604.00
|
1894.00
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Profit after tax
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-22.00
|
116.00
|
243.00
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471.00
|
425.00
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Net margin (%)
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-1.8%
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8.3%
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15.4%
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22.7%
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17.3%
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The company’s EPS stood at Rs.
9.95 for the FY ending March 2016. Looking at the 6 months results for FY 2017,
the full year EPS is expected to be Rs.13.20. With these numbers the PE, at the
higher band of the IPO price, using the 2016 EPS stands at 33.5 and 25.2, while
considering the 2017 EPS. When we compare this with the only listed rival
(which is also a bigger one), ENIL is currently trading at a PE of 39.40 on the
basis of 2016 earnings. However, ENIL has better margins than MBL. Considering
that, the PE at which the stock is being issued sounds about right (considering
it should be at a discount for lower margins.).
Considering all these factors,
MBL looks a safe bet to invest in. The listing bonus might not be huge (I still
expect the stock to list at a premium) but this will be a good company to stay
invested in for long term.